Stone surface with salt sphere and palm shadows
2026

The Salt

Boutique Communications & Experiences by Stiljäger × bigBliss —
The Shift

PR is
shifting

Visibility is no longer enough. People are looking for connection.

Communities are the new media. Brands don't need more impressions — they need genuine relationships.

Guests toasting with champagne at a dinner table
Our Belief

We don't build audiences.
We build belonging.

People remember how brands make them feel.

What we
create

Visibility through connection.

  • 01

    Stories that stick

    Strategic communications that build visibility, trust and cultural relevance.

  • 02

    Communities that care

    Curated relationships with media, creators and people who genuinely connect with your brand.

  • 03

    Experiences that matter

    Editorial events, immersive activations and unforgettable brand moments.

  • 04

    Brands that last

    Long-term positioning that turns attention into lasting brand love.

Guests socialising at a curated brand event
B2B

Stefanie Jäger

Founder Stiljäger PR

20+ years PR expertise

  • Media
  • PR
  • Luxury
  • Editors
  • Creators
Stefanie Jäger

Why us

Two Worlds. One Vision.

Created by Stiljäger and bigBliss, The Salt brings together media, creators, founders, experts and consumers through meaningful experiences around fashion, beauty, wellness, longevity, lifestyle, design and culture.

Dennya Fleckenstein-Dayyani
B2C

Dennya Fleckenstein-Dayyani

Founder bigBliss

3.000+ newsletter subscribers

  • Community
  • Female Network
  • Experiences
  • Consumer
  • Culture
The Founder — The Stylist — The Journalist — The Creator — The Celebrity — The Expert —
Our Services

Tailored to your brand. Designed to work together.

Whether you need strategic communications, creator partnerships or unforgettable brand experiences — every service can be booked individually or combined into a bespoke communication ecosystem that creates meaningful visibility.

01

Strategic Communications

Building visibility through the right stories.

02

Creator & Community Relations

Connecting brands with the people who shape culture.

03

Experiences & Brand Moments

Creating experiences people remember.

Our Event Formats
“We don't just create events. We create experiences people remember.”
The Salt Salon

The Salt Salon

Many voices. One room.

Our signature format bringing together brands, editors, creators and curated communities in an editorial setting.

The Salt Sessions

The Salt Sessions

Brands in motion.

Tailor-made concepts that transform spaces into cultural moments.

The Salt Table

The Salt Table

Small table. Big conversations.

An invitation-only format for meaningful conversations in a highly curated setting.